Good logo can do so much more....

Quality of logo will tell Your Client how much his opinion means to You.
Shape simplicity will help Client to remember it. Limited colouring will cut prices
and functionality will allow the easiest possible way to use it in any situation.
An effective logo will work for company benefits being it's best help in company
image creation. Good logo is something that the company can be proudly
identifying with

Good logo - four most important features by J.S.B. Morse:

1. must fulfill the basics of design
2. must be functional
3. must represent company in best possible way
4. must be unique

So many signs posses some of these features, but only good logo - all of them.